Advisory

E-commerce coaching & advisory

I help founders and operators who are building physical product businesses. Not theory from the sidelines — practical advice from someone who's still in it every day.

What I can help with

E-commerce Growth

  • •Shopify DTC strategy and optimisation
  • •Conversion rate optimisation
  • •Amazon marketplace strategy (AU, UK, US, Canada)
  • •Email and retention strategy
  • •Paid acquisition and channel mix

Retail & Wholesale

  • •Getting into major retailers (Woolworths, pharmacy chains)
  • •Wholesale channel strategy
  • •Trade terms and negotiation
  • •Distributor relationships
  • •Omnichannel operations

Operations & Scale

  • •Manufacturing and supply chain for natural products
  • •TGA compliance (Australia)
  • •Inventory management and 3PL
  • •Building a team (hiring, onboarding, structure)
  • •Financial planning for growth

Founder Challenges

  • •Going from $1M to $10M
  • •International expansion
  • •Brand positioning and differentiation
  • •Using AI operationally (real workflows, not hype)
  • •B Corp certification and sustainability strategy

Why work with me

10+

Years building Zea

2,000+

Retail locations

$7M

FY26 revenue target

300%+

Amazon YoY growth

I'm not a full-time consultant. I'm a founder and CEO who makes time for a small number of advisory relationships because I genuinely enjoy helping other operators solve the problems I've already worked through. That means you get someone who's current, not someone who left the arena five years ago.

Interested?

Reach out and tell me about your business. If I think I can genuinely help, we'll find a way to work together.

Get in touch