AI & OperationsComing soon
What AI Actually Looks Like Inside a $7M Business
Not theory. Not hype. Here's how a 10-person team uses Claude, automation, and AI workflows to run a business that would otherwise need twice the headcount.
Writing
Thinking out loud
Occasional writing about what I'm learning as I build. Not a newsletter — just honest pieces about the founder journey, AI in real businesses, and sustainability that pays for itself.
SustainabilityComing soon
Why We Chose B Corp (And What It Actually Costs)
B Corp certification isn't free, isn't easy, and isn't just a badge. Here's what it really takes — the fees, the process, the internal changes — and why we'd do it again.
Founder JourneyComing soon
From Market Stall to Woolworths: What Nobody Tells You
The step from DTC founder to national retail is one of the hardest transitions in Australian business. Here's what I wish someone had told me before we got there.
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